I tried every product from Gwen Stefani's new makeup brand, GXVE Dazzler — here's what to purchase and what to skip

Side by side image of author wearing the lipstick on the left and the red lipstick on the right

Left: The writer wearing makeup from Gwen Stefani's new GXVE Beauty brand; Right: 2 lipsticks from the collection in matte and satin finishes.
Julia Guerra/Insider

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  • Gwen Stefani'south signature winged eyeliner and red lip are about as legendary as her music career.
  • Recently, the singer launched her own makeup line chosen GXVE Dazzler (pronounced "give").
  • I tried every product to run into which ones are worth the hype and which ones to skip.

From JLo's glowy skincare collection to Ariana Grande'due south intergalactic-inspired r.east.1000. dazzler, the market is booming with celebrity beauty labels, and Gwen Stefani's GXVE Beauty (pronounced "give") is the latest to bring together the ranks.

In an interview with Vanity Fair, the "Allow Me Reintroduce Myself" vocalist revealed the thought for GXVE Beauty came about seven years ago and, according to a press release obtained by Insider, its products have been in development for four years. Each of the eight items in the beginning drove is inspired by Stefani'south signature look, but is also intended to encourage makeup lovers to experiment and institute an aesthetic all their own.

A shut-upward of how the GXVE Dazzler eyeshadow quad looks in person.
Julia Guerra

Unfortunately, celebrity beauty brands have a reputation for being hit or miss. This is largely due to the fact that when a beloved extra or musical talent backs a brand, products become hyped up before they're released to the public and rarely come across consumers' expectations. It's likewise often unclear how hands-on they actually are in the product evolution of their namesake brand.

How GXVE Beauty'southward three lipsticks wait when swatched.
Julia Guerra

To find out where on the spectrum Stefani'south makeup collection falls, I tested every product to go an accurate feel for their quality and performance. Overall, I'd rate Stefani's beauty label as in a higher place average, but with some room to amend. Read on to detect out which items were a hit, and, if any, were flops.

GXVE BY GWEN STEFANI Original Me Clean High-Functioning Matte Lipstick

Sephora

Given that a assuming red lip is Gwen Stefani'due south signature, I had high hopes for GXVE's Original Me lipstick. For the most role, information technology delivered.

The shade is a slightly darker cherry with blue undertones, which I prefer equally someone who doesn't take blindingly pearly whites. Yet, while a gorgeous hue, the lipstick'south matte formula was extremely drying and didn't glide across my lips like I'd hoped. The first time I practical it, I felt like I was using a crayon, only the second time effectually was much easier. That said, the bold shade's staying power is impressive and didn't transfer onto my coffee mug or h2o cups. It's even kiss-proof.

GXVE BY GWEN STEFANI Anaheim Shine Clean High-Operation Satin Lipstick

Sephora

I really liked GXVE Beauty'southward Original red lip, only I loved its Anaheim Smoothen satin lip color. The formula is creamy, applies like a dream, and boasts the same staying power equally Stefani'south matte lipstick. Absolutely, I was wary of the brighter hue, but it didn't brand my teeth wait almost equally yellowish every bit I was expecting.

GXVE Past GWEN STEFANI I'm Nevertheless Here Longwear Make clean Matte Liquid Lipstick

Sephora

If I were to rank GXVE Beauty's lip products, its liquid lip would sit pretty in tertiary identify. The shade is virtually similar to the Anaheim stick. It'south pretty and vivid but the formula is highly transferable (the proof is on my coffee mug and my husband's cheek) and feels a fleck tacky on the lips. Bottom line: It's an average liquid lipstick. There are improve options out there and for cheaper.

GXVE Past GWEN STEFANI All Time Prime Clean Hydrating Prep & Smoothen Face Oil

Sephora

Aside from Stefani'due south iconic red lipsticks, I'd say the GXVE Beauty All Time Prime number Clean Hydrating Prep & Smooth Face up Oil is the best product in the singer's collection. The face oil is essentially a skincare-meets-makeup-primer cocktail loaded with complexion-loving ingredients like soothing meadowfoam bounding main oil, safflower oil, and aloe extract. Just a few drops go a long manner in making peel feel hydrated and smooth. Information technology creates the perfect canvass for foundation and concealer, simply I also relish wearing it solo.

Annotation: This product is currently out of stock.

GXVE BY GWEN STEFANI Eye Meet in Colour Make clean Multidimensional Eyeshadow Palette

Sephora

As a self-proclaimed eyeshadow connoisseur, I'k admittedly picky nigh palettes, particularly quads. If yous're only getting iv shades, you want them to be comprised of versatile colors you'll actually use on a regular basis and that can create a multitude of looks. Equally far every bit I'm concerned, GXVE Dazzler understood the assignment. The palettes are all named after some of Stefani'southward greatest hits and come in four colour themes (matte neutral, golden bronze, rose golden, and matte smoky). The highly pigmented powders are easily blendable and buildable, making them perfect for day-to-night transitions.

GXVE BY GWEN STEFANI Line It Up Make clean 24-Hr Gel Pencil Waterproof Eyeliner

Sephora

Stefani's dramatic winged eyeliner is almost if not just every bit iconic as her bold blood-red lip, and then when I heard the vocaliser's makeup collection would include eyeliner, I was anticipating a super-luxe liquid liner, not a gel pencil. In my experience, the Line It Up waterproof eyeliner doesn't apply cleanly over powder eyeshadow. It does, however, accept a colour payoff that's a 10/10. When it dries, it stays put all day long, which is groovy until it'due south time to wash your face at night. It does come off with makeup remover but makes a mess in the procedure.

GXVE Past GWEN STEFANI Hella On Point Clean Ultra-Fine Brow Pencil

Sephora

The Hella On Point Ultra Fine Forehead Pencil is a two-in-one production. On ane finish of the wand is a micro-fine-tipped pencil. On the other is a thin spoolie brush. On its own, I found the pencil to exist underwhelming and not "highly" pigmented as its product description suggests, but I enjoyed the combination of the pencil and spoolie when used together. In my experience, the brow pencil offers users a soft, natural, no-makeup-makeup brow look. However, credit is due to GXVE for its shade range, which includes seven colors from neutral blonde to cool black.

GXVE By GWEN STEFANI Most Def Make clean Instant Definition Sculpting Countenance Pencil

Sephora

To me, the GXVE Most Def Instant Definition Sculpting Countenance Pencil was the more impressive forehead product in Stefani's collection. Available in the same shade range as GXVE's ultra-fine pencil, I found the brand'due south sculpting counterpart to be very pigmented, and information technology offered more of a statement-making brow on its own. It'south also chisel-tipped, making filling in the brows just as easy every bit outlining them to your preferred shape.

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